If you leave it up to the person stocking the shelves at 2 a.m., at some point these stockers just give up and say they can't find the promotional displays. RFID can tell me where a display is, and whether a display has been put on the floor at all.
Several market makers have given oversight responsibilities to their marketing organizations. That way the cost and benefit will be recognized, giving the company a balanced view of progress.
The tipping point is not a question of if, but when.
The challenge is that there are no applications to date to take advantage of that information.
Increased attention to infrastructure middleware and applications and analytics are crucial steps toward increased RFID adoption. Just solving the physical issues alone will not create the RFID tipping point.
No other technology can collect and relay such sophisticated data to people making decisions in the supply chain.
