We put in a tracking system in the email so we know how many clicks and how many subscribed - so we can make sure it's effective.
Our main marks are the magazines because that is what people are used to paying - paying over a period of time. It's the same model (as print) but a slight difference.
When we have the new site, we send an invitation to our other readers. Each time we launch a new one, our other readers have interest.
We don't generally do the ads for them, but sometimes it's better if they invest a bit more money.
