Kevin Plank Quotations

I wanted to make the world's greatest football undershirt. But I realized that no team sport had equipment for apparel. Apparel was an afterthought.

I was always telling people I was doing great, even if I wasn't.

Before Under Armour, the only choices you had were to wear a short-sleeved cotton T-shirt in the summer or a long-sleeved cotton T-shirt in the winter. Why not make a better piece of equipment for underneath the shoulder pads?

You need to put your hands around the throat of your business, and you need to run it. There's no other way.

I'm usually a pretty intense person. Give me an inch, and I'm going to go.

You're convincing these big, tough football players to wear what was essentially women's lingerie. There was a little bit of a Jedi mind trick that needed to take place. The product really spoke for itself once guys felt it and touched it.

Randy Edsall is a good, strong, decent man who is working his tail off on behalf of the University of Maryland. And there are more people that want to spend their days burning things down than building it up. At least just stop rooting against him. You know, give the guy a chance.

Best merchants are the ones who dictate cool, not those who try to predict it!

I was a general business major, which meant that in any business school and particularly at Smith School, which is a very good school, you do a lot of team projects. Well I was the guy who gave the presentations for the team projects.

We need to stop making wide-body seats on airplanes, stop accommodating that, because it's not healthy.