Lars Frederiksen Quotations

In spite of rising competition, Chr Hansen continues to play a key role in the majority of dairy products which can be found on the shelves in supermarkets. From a marketing point of view, we have moved ahead of the competition over the past couple of years, and we intend to do everything to keep that position.

I quit drugs before I quit drinking because drugs were taking their toll on me. I was sick of the headaches and the puking and the shitting blood. I figured I'd stop everything but alcohol, but then I overcompensated with drinking. Now I'm totally clean because I don't choose to do either.

The new ownership want to be right at the centre of the whole consolidation phase in food ingredients. And it's very important that we have the possibility of participating in this game.

The new factory is state-of-the-art. We have taken all the best characteristics from our existing factories and made this one better, larger and more automated.

From a marketing point of view, we have moved ahead of the competition over the past couple of years and we intend to do everything to keep that position.

We're growing approximately 10 per cent a year.

We're also making an extension to our Milwaukee plant that will start by the end of the year.

We built the extension of our factory in response to the rapid growth in sales of dairy cultures, and to meet the concurrent market demands.