Loren McDonald Quotations

Email marketing has clearly arrived as a key marketing and CRM strategy for most companies. But in 2006 those companies that don't align the proper resources and technology to take their program to the next level will find their competitors leaving them behind in the 'inbox' of their customers and subscribers.

While marketers have clearly recognized that they have delivery challenges, they also are not allocating the necessary resources or taking the longer-term steps needed to minimize blocking and filtering of their e-mails.

There will be little effect on the industry.