Martin Rofheart Quotations

Consumers buy the user experience at a certain price point. They do not buy specifications, they do not buy standards and they don't buy technologies. What we are offering is essentially a very pro consumer experience.

We want to continue what we're doing with USB, which is to take a complex technology and make it absolutely simple for the consumer, so that they don't have to take any action; it just works.

With USB 2.0 wireless you don't have to worry about finding the connector, or the number of connectors or other hassles. And this also opens up USB to non-traditional settings like cars, media servers, AV racks and home theaters, where you can't always conveniently reach the USB port. And it solves the rat's nest of cabling.

Our Cable-Free USB approach allows consumers to extend the functionality of their existing USB 2.0 cameras, flash drives, MP3 players, laptops and many other consumer electronic devices by creating a wireless connection for the existing USB 2.0 specification.