This move is an effort by Doug to put a little more daylight between himself and the operational side so that he can free up his own time to do more strategic thinking about the markets.
The shining light in Pepsi's business right now is Frito-Lay. I am a buyer of Pepsi stock based almost entirely on the improvement at Frito-Lay.
I think Doug should have time to be the ambassador of Coke and not necessarily get down into the weeds too deeply.
