Maurice Ptito Quotations

The results were spectacular. The region associated with aversion was activated the moment the subjects looked at certain images.

The sight of cancer-ridden lungs and yellowing teeth may reinforce a non-smoker's decision not to light up, but does nothing to convince those already addicted. The reason for this is a mixture of denial and familiarity.

The ads are maybe not the best thing to discourage people (from smoking). If I have an addiction, why would I like look at something that reminds me I'm going to die?