Patrick Dixon Quotations

The promise of every product and service is a better life. Profits are the prize for delivering on the promise.

Institutional blindness is a major threat to the future of all corporations.

The larger the corporation, the greater the risk that you are flying blind.

The future of marketing belongs to honest information, accurate data and clear claims based on truth.

Every product and service is sold on the promise of a better future. The purpose of business is to deliver on the promise, and profit is the reward for doing so.

You will learn more about the people you work with in three minutes by asking them what they do for nothing, than by working with them for three years in the same team

When you have been close to death it makes you think about life.

Business strategy is the battleplan for a better future.

Connect with all the passions people have -for themselves, their families, their communities and wider world - and they will follow you to the ends of the earth, buy your products and services with pride, and may even be willing to work for you for next to nothing.

You cannot have strong leadership without passion.