Philip "Phil" Jamiesonis an Australian musician from Hornsby, New South Wales. He is a founding member and singer-guitarist for the rock band Grinspoon, which existed from July 1995 until their indefinite hiatus in December 2013... (wikipedia)
I don't think it was as mad as people expected.
Whatever we do in food and whatever we do from a pricing perspective, the cost has to be competitive, without question.
For competitive reasons it's an area I'm not going to go into in a lot of depth. But in terms of the way we offer some of our products, there are a range of options we can look at.
And that drove increased customer visit frequency. And what Wal-Mart found was that while they got extra sales from food, the real benefits were what it did to their general merchandise and apparel business, which has higher margins.