What we need is a message generation contractor to act in a consultative role, with the ability to give flexible pricing plans. They would be able to negotiate against different carriers.
Wireless e-mail was ushered in by BlackBerry. It was a great first act, but the show goes on. The audience has matured and wants much, much more. Thank you BlackBerry, the market will take it from here.
The problem is the environment is changing. Mobile usage is increasingly dynamic, and tariff information changes depending on where you are in the world.
There was only one game in town before, but now there are all these devices and hundreds more coming. Standardizing on one particular device is not something companies want to do anymore.
Software has to work with all carriers. People will want any application to work on any device on any network. Open standards will drive down costs. As the market matures, the technology will have to open up.
The software, or at least the API will eventually become open source. In an open system, what will drive the market is user experience. People will say 'I love this device' and it will be software that provides this experience.
