Engaging consumers these days ? in their minds, in their hearts, in their heads ? takes more than advertising on a special event to a large audience.
More companies are waking up to the fact that one of the most important touch points they have is when employees have contact with customers.
She used to be the queen in the castle on the hill, looking down on everyone else in the valley, ... Now she's in the valley with everyone else, fighting it out on a level terrain.
I think that people look for things that are convenient. There's a desire to connect.
While it's an enormous financial institution, the issue is that they don't really stand for anything. Everyone knows them, but no one knows what they stand for.
It's difficult, but in these times, when the customer is willing to look around for fashion, it's certainly not impossible for Wal-Mart's new brand to succeed.
The fact is that you don't want the consumer to get bored with your product or they'll easily substitute it with something else.
The fact is that lack of awareness is not something Stewart suffers from,
The fact is that it is a woman who looks like she could be my wife, and that has meaning for some.
Wal-Mart is certainly looking to hitch its wagon to a brand that can lead it to an upscale consumer base.