Ross Rubin Quotations

There is a long future ahead for the Mac. I don't think Apple would switch to a new processor core if they weren't looking to carry the Mac ahead for the foreseeable future.

It's really the networks that are the bottleneck at this point, ... the digital networks are not really built up yet.

It's a continuation of the strategy that they've had for some time.

The first wave, which Puma pioneered, was device-to-device synchronization, trying to support as many different PC applications as possible,

It helps if you've got some strong brands. The technology, at $350 or more, depends on the content that's already out there.

The PowerPC systems that are available today have at least another two years of life left. Apple will support those machines with the next version of its operating system, so if you buy a PowerPC machine, it's still a good investment.

Movies provide flexibility in being able to set up your own video library, as proven in the DVD era. People want to build a high-impact library that retains the cinematic feel.

At this point, the state of the online media market is immature enough that they are still a physical goods company and a company that is driven by great engineering and integration. They are still deriving the majority of their revenue from the hardware. I don't think the content is driving the hardware, yet.

It's a new way of reaching viewers and an opportunity to drive incremental revenue networks wouldn't have had otherwise.

I don't think there's any way of slowing down these things until there's some way for consumers to authenticate where e-mail comes from,