We've had double the traffic than we thought we would get. We've only been here for seven months, and business has gone up 30 to 40 percent.
Part of our name, 'inner living,' is that we are trying to give a sense of balancing inner-spiritual kind of how you see yourself with how you want your environment to feel.
I looked in Malibu, the Palisades and all over Santa Monica, and I ended up wanting to be in a busy district. I think our store has really benefited from the traffic here because people aren't just zipping by; they are seeing us.
They are doing so much building around here, and we do interior design and custom furniture. There are a lot more architecture and design firms, and a little bit more clean-lined furniture stores, so we thought that our aesthetic would work well here.
