Shar VanBoskirk Quotations

This won't be enough for people to overcome their technology inhibitions. A simple fear of the post won't make them use a computer better.

You can change dynamic elements and layout so not only does one person get a unique offering but it's also arranged differently.

We learned that marketers prefer to target by context and behavior over demographics and that they are actively using both advanced targeting methods.

There are subtle differences. Marketers should think about what type of company fits their business best. You want to think about the model-self-service, collaborative, hosted partner, agency. How much hands-on help do you need?

More and more messages are being sent, and consumers are becoming e-mail jaded.

We've been talking for a long time about how consumers, especially younger ones, don't read newspapers anymore and how they get their news online. This gives newspapers a way to offer compelling local content online that'll keep readers engaged, and it's also pretty compelling local value for advertisers.

One of the challenges in this type of evaluation is in this particular space, so many vendors do the same thing. It comes down to fit. How does it fit with the culture of your organization?

Television programs, advertisers, networks, they're trying to engage people and create a kind of interactivity with the programming and extend whatever situation is created through the TV programming into something that is more engaging for the user.