Well, it's not 1951. It's not a particularly popular sport. Marketers are very cautious people. They figure, why get into a sport trying to find the unsullied athlete when their first reaction would be to avoid it altogether.
While the Super Bowl gets a broad audience, not to mention a large one, there are more effective ways to reach women.
Almost no one had heard of (George Mason) before on a national scale. Even on a regional level, people barely heard of it.
He's the nicest guy in the world and everybody loves him. He will continue to be well fed. And he can always add more if he wins more.
