I would run into the living room and watch the commercials, then leave when the shows came on.
It's hard to predict. As we all start to use it, people will learn about it.
Each town has its own personality. We know that, and as representatives of the whole Grand Strand, we wanted our ad campaign to cover everybody.
Especially in travel. Travel is one of the most successful marketing categories on the internet.
What we are talking about is really intensely elevating it with the 'My Beach' message.
