Tina Tuccillo Quotations

We realize that not everyone can attend an in-store demonstration of HD DVD.

There are over 280 members of the DVD Forum that are supporting and working together on the HD DVD format. So we're not worried at all. We're the hardware manufacturer and it would be natural for you to hear from us. Our company has a very rich history in consumer technologies. For us, this is a consumer product that happens to have the latest and greatest technology.

The TV ads give you the sense of being so real, and the print ads take that and apply it to your life.

The introduction of HD DVD is an exciting milestone in the evolution of Home Theater. Partnering with key retailers in major markets across America, this tour will help Toshiba deliver the product information our customers want in a face-to-face environment that allows them to interact with Toshiba on a more personal level, a key objective of our overall integrated communication efforts. We also realize that not everyone can attend an in-store demonstration of HD DVD. That is why this tour is only one component of our integrated plan to promote the introduction of HD DVD in the United States.