They are afraid it will affect the main lines.
This is really carpet-bombing, super-saturation. It is a very ambitious program but sampling is the first step if you are looking to move things forward. And it is the single best investment you can make.
The more unusual the product, sometimes the better its chances of success. It has to be distinctly different from major brands to attract consumer attention.
We know they skew down to 12 and 13.
I can't see any good reason for them to be in the restaurant business. It's an anchor pulling through the sand at the bottom of the ocean.
This is a little bit like Monopoly. In this case, they are buying up brands internationally and trying to create an international business.
