The growth in chicken has not been at the expense of our hamburger sales, it's been in addition to them. Hamburger sales are up slightly over that period, too.
Beef sales have been flat year over year, while chicken product sales are growing 8 to 10 percent a year.
Today, we're selling $2 billion in chicken, and that's significantly up from a few years ago. We believe this trend will continue so we're putting a stronger focus on chicken rather than beef but its not at the expense of beef, rather incremental to it.
Customers continue to tell us that they want great-tasting menu choices with new flavor and more variety. As a result, quality chicken products represent an important part of our menu.
You will see a greater variety of freshly prepared foods, with a specific focus on the chicken category and breakfast.