Alan Cooper Behave Quotations

If we want users to like our software, we should design it to behave like a likeable person.

I have a cell phone that doesn't behave like a phone: It behaves like a computer that makes calls. Computers are becoming an integral part of daily life. And if people don't start designing them to be more user-friendly, then an even larger part of the population is going to be left out of even more stuff.