Alfredo Alonso Channel Quotations

Last year, Clear Channel Radio announced plans to launch Spanish-language formats in markets where there was a need for more Hispanic-targeted programming. The success of KLOL/Mega epitomizes the very essence of what we hoped to accomplish,

As the U.S. Hispanic population continues to grow, Clear Channel Radio recognizes the importance of expanding radio programming that appeals to the unique tastes and styles of this diverse group.

The driver is the population continues to grow -- with more than 40 million Hispanics. As a broadcaster, Clear Channel made a decision this was a definite growth opportunity.