Andy Beal Search Quotations

Offline advertisers will no longer be content to be told that their radio ad will be heard by a potential audience size or demographic. Instead, they'll come to expect detailed reports and accountability. They'll want to know how effective the radio ad was and whether it resulted in new business. The same level of accountability that search marketers have been held to will now apply to traditional advertising. Expect the skills learned by those search marketers to be in very high demand.

The industry continues to grow at a phenomenal rate and there are many niches that are waiting to be filled, ... Many search engine marketers are seeing the landscape shifting and realizing that they can fulfill a need by starting their own company.

Fortune Interactive was conceived with two core goals in mind; increase our clients' revenue while maintaining the highest levels of communication. The search marketing industry is suffering from growing-pains with relatively few companies able to maintain consistently high-levels of client satisfaction,

If they can bring the same efficiencies to radio ad buying that they've shown in the search space, they'll be able to provide a cheaper alternative to more antiquated means of being able to buy ad space on radio networks.