If you were looking at where you would like your career to go, then you would have to cherry pick The Stones. People love coming to see them. They are it, they are the most definitive rock n roll band ever.
We had a huge audience, we sold truckloads of albums. If we do something that's cool, people will listen to it. If we don't, we would be selling people short.
Melodic songs that people can relate to has always been our thing.
The great thing about the Internet is that it allows people to find and consume music.
When you have such a huge past, a big background as we have, you can play off that - a lot of people do. But we felt we wouldn't have a legitimate future unless we put something new together.
I don't think you need a record deal to write songs. You don't need any other reason than you want to do it. It's a far cry from why some people do music today. They make it to order, which is pretty horrible.
Some of those songs, you really have to bite them. You challenge yourself, you challenge the audience, you do something different. People weren't expecting it.
When you don't have a record label and you have been on your own as we have, you can look at all these other ways you can get in touch with other people and get music out there again.
Premiering the show online a week before its television transmission is a first for Channel 4 and what better show could we start with than this? The IT Crowd is a surreal look at the underclass of a company and we're giving people the chance to see it first.
It's just one more thing that people get to hear about the speaker in a bad light. It just keeps a constant type of drumbeat alive, and keeps his name in the public's consciousness.
It was mind-blowing. It was a small place with 2,000 standing-up tickets. It's great to have your band back and working and playing again, people have been so generous.