Anita Frazier Toys Quotations

The toy industry continues to wrestle with the new digital reality of kids' lives. Kids aren't really 'getting older younger,' they're just playing differently than they have in the past. However, despite this shift, it's important to note that toys continue to be one of the top choices for kids when choosing leisure time activities.

Kids 8 and under are still playing with toys quite a bit. Then we see a drop off at 9. Boys have gone to video games. Girls have gone to instant messaging, e-mailing and cell phones. The whole socialization aspect is big.

Educational toys account for 50 percent of all toy sales to kids aged five years or under. This is a category where parents make the primary purchase decision, not the kids. It's definitely a hot area for toymakers.