Arthur D. Levinsonis an American businessman and is the current CEO of Calicoand chairman of Apple Inc.. He is the former chief executive officerand chairmanof Genentech... (wikipedia)
Physics is a hobby of mine, as much as a person of limited intelligence can understand physics.
Apple is always focused on out-innovating itself... and that is something I am very proud to be a part of.
If you want an innovative environment, hire innovative people, listen to them tell you what they want, and do it.