Ashley Highfield Bbc Quotations

Audience needs are changing -- they want to consume media on their terms, anytime, anyplace, anyhow. If we want to stay relevant in the digital age, the BBC must respond to this challenge by some seriously good technological innovation, resulting in products like iMP, through partnerships such as this one with Microsoft.

Content 360 was a great success in helping the BBC to engage with the wealth of talent from the international new media industry. Congratulations to all those who took part. The winners were those proposals which were innovative in a way that can help the BBC deliver the very best quality services to our audience.