B. F. Skinner Changing Quotations

The ideal of behaviorism is to eliminate coercion: to apply controls by changing the environment in such a way as to reinforce the kind of behavior that benefits everyone.

We played a number of games with only six guys, and obviously had some success. Roles, not only are they changing and they're being defined, but the guys are trying to adjust. It's not always as simple as you like.