New drugs are not going to build billion dollar sales in a few weeks. It takes years to do that.
By our calculation, Pfizer's consumer business has an implied market value of US$4.6 billion ($6.9 billion) but could be sold for 2 to 2.5 times that amount, or US$10 billion.
By our calculation, Pfizer's consumer business has an implied market value of $4.6 billion but could be sold for 2 to 2.5 times that amount, or $10 billion.
It's a pretty attractive property. Four billion dollar consumer businesses don't go on the market every day.