Obviously, it's a huge market and it's growing.
I think the market is pretty well defined. There are many reasons people don't have sex. Maybe they have relationship dysfunction. Sex goes beyond just getting an erection.
It's a pretty attractive property. Four billion dollar consumer businesses don't go on the market every day.
By our calculation, Pfizer's consumer business has an implied market value of US$4.6 billion ($6.9 billion) but could be sold for 2 to 2.5 times that amount, or US$10 billion.
By our calculation, Pfizer's consumer business has an implied market value of $4.6 billion but could be sold for 2 to 2.5 times that amount, or $10 billion.