Brian Wansink Convenient Quotations

It was basically an 'out of sight, out of mind' demonstration. The less visible and less convenient the candy, the less people thought about it and were tempted.

Not surprisingly, the participants ate fewer candies when the Kisses were in opaque rather than clear candy jars on their desks and even fewer when the opaque jars were six feet away from their desks. The less visible and less convenient the candy, the less people thought about it and were tempted.