CNN is a more diverse brand. It's spread out over more products over there.
You have to have pace, you have to have high production values, you have to have interesting graphics, and you have to have attractive people. CNN could afford not to be so obedient to those commands, and for a long time, it wasn't.
The month of January, we were number one. Now, this is something we're proud of, because we recognize we're up against a formidable operation there at CNN.