Britt Beemer Product Quotations

(Teens) are hard to market to because they have to see the final product before they can tell you whether they like it. When you lose teen customers, it's hard to get them back.

What's happens is retailers become known for certain things. You want to be known for some product category. You want to be known for a return policy.

It's hard to escape a week without some negative story about Wal-Mart. Let's look at the facts. Wal-Mart is clearly the number one retailer in America. Average consumers have to buy the products that Wal-Mart sells and they do this each and every week. The consumer isn't interested in the origin of the products purchased as long as merchandise meets their expectations.

Oldsmobile demand and sales did not collapse overnight. GM sat back and watched it happen, ... Your father's car ultimately became a hearse. You've got to have product categories that are growing categories. The four-door sedan is not the growing category.

I think at least a third of consumers that previously bought her products will abandon the brand. A number higher than that means the brand is dead.

This is a core product category that generates a lot of profit from sales of products and the extended service warrantees. Sears needs to protect this business at all costs.

The really good ones have developed some sort of product niche, whether they are the place to go to get the latest and greatest cook or travel books. They've developed a niche that makes them really unique.