Here's what I know about political campaigns: no matter what you map out at the beginning, it's always different at the end.
Remember, at the end of the day [election] campaigns are always about the candidates.
Our party has failed in going in to those places because we`ve said, well, we don`t get instant gratification back. So therefore, why go there. And we need to go there, show up and campaign in places where we`re uncomfortable.