The deal just came about. We've been working on it for a while. We're very pleased that DIRECTV recognized the sport by sponsoring a Nextel Cup event. We're more than happy that they chose Martinsville because it's their first entry into a Nextel Cup sponsorship.
We're very pleased that DirecTV recognizes the importance of sponsoring a Nextel Cup event. They chose Martinsville to make their entry into Nextel Cup sponsorship. It gives us a national sponsor. Everybody in the country, worldwide for that matter, knows DirecTV.