David Richardson Pricing Quotations

Since the US remains the biggest and most lucrative pharmaceutical market in the world, it is no surprise to find companies eager to develop individual US pricing departments. Having a US pricing department is critical because it allows companies to be more flexible and better positioned to respond to the ever- changing pharmaceutical environment in the US.

Overall, beyond salary and overhead, pricing department budgets contribute to qualitative and quantitative pricing studies that inform products' final pricing structure. In such a tough market, companies must spend more money for adequate research if their products are to be successful.

US departments typically enjoy sufficient resources to act without the assistance of their global brothers. Therefore, they do not rely on global pricing departments that often for resources or analyses when making key US pricing decisions.