Edward de Bono Creative Quotations

Creativity involves breaking out of established patterns in order to look at things in a different way.

Complacency with our traditional judgement based thinking methods is not enough. Our existing thinking habits are excellent just as the rear wheel of a motor car is excellent but not enough. We need to put far more emphasis on creative and design thinking. Judgement and analysis are not enough.

There is no doubt that creativity is the most important human resource of all...

Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.

As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.

There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.