Eric Wold Studios Quotations

A few years ago the big question was could IMAX get Hollywood content on their screens and theaters to sign up. But studios now see the value of putting movies on IMAX screens since consumers have much better home theaters.

If the movie is a big success this weekend, I think you'll see a pretty big ramp in signings that theater owners want to get it in place before competitors do. Right now, the studios want this to succeed as much as anyone else. They want to be able to have a premium product with premium pricing.