The show will lose $16 million this year.
Even the biggest hits, even The Sopranos on HBO, even Desperate Housewives is 20 million viewers. We're in a country of . . . 297 million people, almost 300 million. That's a pretty small chunk of it.
I'll be more specific. ...This year the show will lose $16 million for The WB, and that's with a license fee reduction from last year. At least to us, that's a big number.
I'll be more specific. The show will lose $16 million this season. . . . At least to us, that's a big number.