This year a lot of the winning films have subject matter that isn't necessarily mainstream. It's daring studios and filmmakers to make these films.
It takes time to market a movie like this because the subject matter is something which not everyone across the country will embrace right away.
These are bold films in the sense they are tackling subject matter that's daring. This year there is tremendous upside for these films because there is a huge audience ahead of them. They reached only a fraction of the total audience.