I think that The Eye is a particularly Americanized take on horror
Without context, things are not scary. Without context, like humor, horror doesn't work.
There's nothing that defines who you are more than boundaries, whether you cross them or not, in every aspect of your life, and horror is a really great boundary.
I think when the joke comes from the situation in a horror film, it's really great. I don't like jokey horror films like where people are cracking a joke or being post-modern about it.
It’s as hard to explain as a sexual proclivity. Some guys like high-heeled shoes. I like horror.