It's not simply that British films do well at the box office and generate revenue, it's that they provide a window to the world of what Britain and its culture is about.
There are very few people who are Asian who have the kind of global reach that I have, not just with Asians but with non-Asians. I've worked hard for what my name represents, my brand, not just in Britain but around the world.
'Viceroy' is the first British film about the Raj and the transfer of power from Britain to India made by a British Indian director. It is a British film made from an Indian perspective.