Heather Dougherty Product Quotations

While many shoppers headed out to the stores over the weekend, the majority first turned to the Internet to check prices and product availability.

Toys and video games were not as fortunate this year, with a lack of the must-have toy to drive sales. Moreover, the line between product categories are blurring with the introduction of more hybrid devices that can be considered consumer electronics or computer hardware.

The fact that apparel was one of the more dominant product categories shows that consumers have a high comfort level with buying online.

Apparel remains one of the more dominant product categories during the holiday season, mirroring offline holiday retail behavior.

E-commerce is gaining ground amongst consumers during the holiday season due to its convenience, product selection and lower prices.