There's a tremendous profit margin on the tchotchkes they're selling and I understand the appeal of that. But the most valuable thing that Tiffany has is their brand name. You can't be everything to everybody.
If you've got one name, Macy's, you can save a tremendous amount of money in supplies, marketing cost, advertising umbrella, promotions. You enhance your margin because you're buying more. It's just a fantastic way to do things,