Howard Schultz Ultimately Quotations

We believe that Starbucks can ultimately change the rules of the game for film marketing and distribution.

We have just begun to realize how large the global growth prospects are, and we anticipate many years of significant development in existing and new markets, ... Ultimately we believe we can surpass 20,000 stores worldwide.

Over the past year we viewed countless films and spoke with numerous studios in pursuit of finding the perfect film. Just as we have demonstrated with music we believe that Starbucks can ultimately change the rules of the game for film marketing and distribution.

No market to date potentially has the opportunities for us that China ultimately will.

They can look forward to us introducing them to the movie in a fun, experiential way. We believe that Starbucks can ultimately change the rules of the game for film marketing and distribution.