Jeff Bezos Categories Quotations

With this launch, our goal is to give customers the Amazon.com experience -- everything from one-click shopping and helpful information to the high level of customer service we traditionally provide -- in the two important categories of toys and electronics.

While we aspire to have much of the skills Toysrus.com has, it would be foolish of us to say we have it now, ... We're very good in books, but as we enter into new categories there is a learning curve, which gets expensive.