Jeff Bezos Customer Quotations

We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.

We believe that over time this could turn into a significant business for Amazon, significant revenue stream for publishers and authors and a helpful customer service for readers,

We continued to improve our customer experience during the quarter with the opening of our music store, our easier-to-navigate store layout, and our expansion into the local U.K. and German book markets. These initiatives will continue to require aggressive investment and entail significant execution challenges.

We've never tested and we never will test prices based on customer demographics, ... What we did was a random price test, and even that was a mistake because it created uncertainty for customers rather than simplifying their lives.

We are very pleased with our acceleration in new customer acquisition. It took us 27 months to serve our first million customers, and less than six months to serve our second million.

Amazon.com is still a small and young company relative to many offline retailers, and we must ensure that we build the strongest customer relationships possible during this critical period, ... In 1999, we expect to invest even more aggressively than we have in the past.

The earth's most customer-centric company is figuring out what the customer wants and how to give it to them, ... By offering a universal selection of products, we can do something online that you could never do in the physical world.