To our customers around the world--thank you. We are grateful to our customers for shopping with us this holiday season and we wish everyone a happy new year.
With this launch, our goal is to give customers the Amazon.com experience -- everything from one-click shopping and helpful information to the high level of customer service we traditionally provide -- in the two important categories of toys and electronics.
This was our fastest sequential growth as a public company, and we are grateful that so many customers chose Amazon.com for such a broad range of products,
We get to move more units across that same fixed-cost structure. So it does help our business and help customers at the same time,
While free shipping is expensive for the company, it saves our customers tens of millions of dollars each quarter, and we plan to keep it in place indefinitely,
We've never tested and we never will test prices based on customer demographics, ... What we did was a random price test, and even that was a mistake because it created uncertainty for customers rather than simplifying their lives.
We are very grateful to our customers for choosing Amazon.com as their online music store so quickly. We work hard to earn the confidence of our customers.
Thanks to free shipping and low prices, we expect more customers to turn to us for their holiday gifting needs this year -- producing our biggest holiday shopping season ever,
Amazon Pages and Amazon Upgrade leverage Amazon's existing Search Inside the Book technology to give customers unusual flexibility in how they buy and read books.
The most aggressive of them all was to make shipping free for orders over $25, ... So $25 is a very low hurdle for customers to cross -- almost every order can qualify.
It's a great example of Amazon's relentless commitment to finding new and innovative ways to surprise and delight customers and deliver an unparalleled online experience,
In January, we shifted money from TV and print advertising to customers through lower prices and free shipping, ... We're pleased with the results.
Obsess over customers.
Focusing on the customer makes a company more resilient.
Obsess about customers, not competitors.
You want your customers to value your service.