Jerry Greenfield Values Quotations

The reality is that most companies are not about any values at all - they are about making money. It is extremely rare for a business to stand for anything because most businesses don't want to alienate potential customers, and if you believe in anything you are going to alienate someone.

It's good to stand for something, to believe in something and base your business on values.

When you are led by values, it doesn't cost your business, it helps your business.