We're basically after Joe's beer money, and Joe likes his beer, so you better make sure that what you give him is at least as pleasurable to him as having his six-pack of beer would be.
We do a hard fantasy as well as hard science fiction, and I think I probably single-handedly recreated military science fiction. It was dead before I started working in it.
There were probably, what, 300 science-fiction members in the SFWA, of whom probably a hundred were active members in the sense that they were selling something every year, or every couple years.
One the other hand, the publishing trend is ghastly, isn't it? Two hundred and something distributors are now down to 10 or 12? And what's the recruiting drive?
Heinlein never had a best-seller. Even, I think, with Stranger in a Strange Land, I don't think it was actually on the New York Times best seller list.
And meanwhile, the storytellers like me and Anderson, Silverberg... we tell stories. People like them. They want to know how it comes out, they want to know what the ending is.
Somebody's always getting me to come lecture to their writing class, and I don't talk about writing at all, I talk about the business of making a living at this racket.
I started in this racket in the early '70s, and when I was president of the Science Fiction Writers of America, of which I was like the sixth president, I was the first one nobody ever heard of.
Asimov was the reason why we changed some rules in the SFWA, and I'm not convinced we changed it for the best.